(Source: Southern Metropolis Daily) 2019 Green Pioneer Brand
3TREES has built its brand based on the philosophy of "Technology Changes the World, Innovation Drives the Future" since its establishment in 2003. Being the first to propose the concept of "Healthy Paint" in the industry, it has made continuous investment in scientific research to develop green coatings.
3TREES has two products that won the Top-Green Award this time. The BB Paint, which is the first "food contact grade" wall paint in the domestic coatings industry, using food contact grade emulsion as the core material, is safe to use for mothers and babies. The excellent environmental performance of BB Paint puts it in the top class of eco-friendly paints. Having passed the Food Contact Standard Test (FDA21CFR175.300) by the US Food and Drug Administration (FDA), and received the UL GREENGUARD Gold-Level Certification, the A+ Certification of the French Indoor Air Environment Test, the China Green Product Certification and other authoritative environmental certifications at home and abroad, its strength of environmental protection is widely recognized in the international community. The Venetian Art Paint has taken the environmental performance of art paints to a new height. In addition to the A+ Certification of the Top-Green Award, the Venetian Art Paint has also won the French A+ and U.S. UL GREENGUARD gold-level certifications.
3TREES now has more than 1,000 scientific research and technical personnel, and 28 technological innovation team. Professor Jean-Marie Lehn, the Nobel Laureate in Chemistry, has been appointed as its Chief Technology Advisor. The company also has three major R&D platforms, including a nationally recognized enterprise technology center, a postdoctoral research workstation and an academician workstation, as well as a CNAS-accredited laboratory, equipped with more than 100 sets of world-leading research equipment. To meet consumers’ ever growing demands for high-quality home decor and wall coatings, 3TREES has made continuous efforts to upgrade and renovate production environment, develop new pure paint formulas, and launched a whole series of odorless interior wall paints, thus truly realizing the promise of "8 hours move-in to healthy homes". 3TREES has also developed the odor rating standard of the highest level in the industry based on the ASTM E544 specification, which is a higher international standard, and with reference to the most stringent odor detection method for automotive interior parts and components, to safeguard consumers' health.
In 2019, 3TREES joined the ranks of the world's top 35 coatings companies, with a brand value of 23.985 billion yuan.