Recently, 3TREES released its 2020 CSR report.
The year 2020 was an eventful year. It was a decisive year in the country’s poverty alleviation campaign, and a year of victory in the battle against the novel coronavirus. During the year, 3TREES celebrated its 18th birthday. Braving wind and rain, the company stayed true to its founding mission, found new opportunities in the crisis, opened new grounds amid changes, and achieved growth with high quality and speed.
While promoting stable business operation and seeking fast development, 3TREES has taken up the responsibility of a big national brand.
Faced with the new task of targeted poverty alleviation, 3TREES stepped up support for rural vitalization by combining its expertise with local needs, setting a model for the industry.
In the face of the sudden onslaught of the Covid-19 pandemic, 3TREES quickly mobilized over 10 million yuan of donations and sent urgent supplies to the frontline of the battle against the virus. With scientific response measures, production at 3TREES plants resumed in an orderly pace. Through its all-out efforts, 3TREES sent a message of hope to employees, partners and the whole society.
To meet the new requirements of the country’s ecological strategy, 3TREES kept to the bottom line of environmental protection, and built green supply chain and green factories. Through improved green management and the construction of a green information platform, 3TREES conveyed the concept of green and sustainable development to its partners, inspiring a joint effort to fulfill the responsibility of ecological conservation. By promoting green operation and exploring the path of green and sustainable development, 3TREES made a valuable contribution to the national goal of “carbon peak in 2030 and carbon neutrality in 2060”.
In the face of changes unseen in a century, 3TREES seized opportunities in the crisis, cultivated more sophisticated internal skills, and further enhanced the capacity of corporate governance. Following a "user-centered" approach, 3TREES intensified the efforts of product innovation and worked with customers to create a healthy and beautiful life together based on "innovation + service". Committed to "win-win cooperation with partners", 3TREES developed a symbiotic relationship with its customers to cope with new challenges brought by market changes and made wholehearted efforts to create values for customers. Adhering to the principle of "sharing with strivers", 3TREES provided employees with a career development platform without "ceiling and boundary". As a company that “respects employees and employs them on grounds of their abilities”, 3TREES provided competitive remuneration and benefits and a big platform to its employees, empowering them to grow side by side with the company.
In 2020, 3TREES continued making efforts to cultivate an ecological culture, build a green brand, develop healthy products, and provide touch-the-heart services, further highlighting its image as a "healthy, natural and green" brand.
Heaven and earth are enduring because they do not live on their own.
Through strenuous efforts, 3TREES has accomplished its goals of different phases and erected new milestones of business progress. To fulfill its social responsibilities, 3TREES is determined to do everything possible, no matter how trivial they may appear, and will continue to pursue harmonious coexistence, uphold the principle of “respecting nature and caring for compatriots”, and protect our beautiful life with all strivers.